How we work together

At Sunny Labs, every business engagement starts with a conversation. We learn where you are today and where you want to go, then build a plan that fits your goals, pace, and comfort level with technology. Our services span strategy, marketing, and operations, giving you access to the tools, structure, and clarity needed to grow confidently. Each engagement begins with a free consultation to identify what will make the biggest impact for your business.

Build the essentials your business needs to launch and grow. From defining your brand and systems to creating the tools that keep things running smoothly, this work lays the groundwork for clarity, confidence, and momentum.

  • Develop your brand identity (logo, colors, and messaging)

  • Recommend the right tech stack and platforms

  • Create and document standard operating procedures 

  • Consult on and set up your website or online store

  • Write clear product and service descriptions

Business Foundations

Turn your ideas into measurable impact. We help you plan, position, and execute launches that reach the right audience through the right channels.

  • Build a comprehensive launch and go-to-market plan

  • Define and segment your target audience

  • Develop a messaging hierarchy and creative platform

  • Identify marketing channels & sales collateral

  • Create briefs and content planning

  • Optimize post-launch performance and learnings

Launch & Go-To-Market

Focus your efforts and accelerate results. We build clear, data-informed marketing strategies that align with your goals and help your brand show up consistently and effectively.

  • Develop a marketing and content strategy

  • Build messaging frameworks and positioning statements

  • Assess and refine your channel mix

  • Plan and optimize marketing campaigns

  • Create measurement and reporting templates

Marketing Strategy & Growth

Tackle unique challenges with tailored support. From one-off strategy sessions to specialized consulting, we adapt our approach to fit your goals and deliver clarity where you need it most.

  • Provide strategic advisory or coaching

  • Conduct marketing or operations audits

  • Explore AI and automation workflows

  • Deliver custom project-based consulting

  • Book a free consult to see if 1:1 interview preparation sessions informed by my experience conducting over 230 interviews at Amazon and American Express is a good fit for you 

Custom Projects

Bring structure and scalability to your operations. Whether you’re improving how your business runs today or preparing for what’s next, we help you document, digitize, and optimize processes that make growth sustainable.

  • Document standard operating procedures and workflows

  • Map processes and identify automation opportunities

  • Recommend technology and platform upgrades

  • Set up infrastructure for scalability or exit readiness

Modernize & Systemize

Create structure and confidence in how you build your team. Using proven frameworks from enterprise environments, we help you establish fair, repeatable processes for hiring, onboarding, and developing talent.

  • Design and document your interview process

  • Define roles and create job descriptions

  • Build evaluation and scoring rubrics

  • Develop hiring playbooks and onboarding guides

  • Facilitate training and calibration sessions

Hiring Systems

Every engagement starts with a conversation. Let’s find the right path forward for your business and build a plan that fits your goals and pace.

Book a free consultation

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!