Hi, I’m Laura. I’ve always loved turning complexity into clarity.

I am a versatile B2B marketing leader with more than 15 years of experience at companies such as American Express, Amazon, and Shopify, where my work evolved from acquisition channel ownership to product marketing and go-to-market strategy including international expansion to leading global teams. My career cuts horizontally across high-velocity industries including Financial Services, B2B SaaS, Retail, AdTech, Health Insurance, and Telecom. I draw on both Fortune 100 experience and early work in public relations and ad agencies, which shaped how I collaborate across teams and communicate value with clarity.

Along the way, I became known for blending creative thinking with analytical discipline. I build frameworks. I operationalize chaos. I diagnose what’s blocking growth and help teams make confident decisions grounded in customer insight by defining core audiences, clarifying product value, and turning ambiguous ideas into repeatable growth motions that scale. Whether partnering with product, engineering, compliance, or sales, I focus on alignment, simplicity, and making strategy actionable and measurable.

Through Sunny Labs, I bring those battle-tested tools and ways of thinking to entrepreneurs and small businesses that want enterprise-level rigor without the overwhelm. The name reflects that spirit: sunny for optimism and clarity, labs for experimentation, iteration, and building practical solutions together. I meet business owners where they are, take time to understand their challenges, and work step by step to build forward momentum. Depending on the scope, I may bring in a trusted specialist to ensure you get the right expertise at the right moment. Whether the goal is refining your marketing foundation, establishing better systems, or modernizing internal operations, the work stays grounded, collaborative, and tailored to your stage of growth.